uring the panel discussion "NFTs: a bubble or a bet?" at DTEC Forum, Mihaela Nina, Partner & Head of Product at Augmentation X shared her perspectives on the role of NFTs in business, particularly in the context of the recent market hype.

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During the panel discussion "NFTs: a bubble or a bet?" at DTEC Forum, Mihaela Nina, Partner & Head of Product at Augmentation X shared her perspectives on the role of NFTs in business, particularly in the context of the recent market hype.

While acknowledging the momentum NFTs gained, she pointed out that much of the excitement has been driven by short-term speculation, with many projects lacking sustainable value beyond immediate financial returns. For NFTs to deliver long-term relevance, she noted, organisations must move beyond the noise and explore if there are any use cases which can be tied to strategic objectives.

From membership models to digital certification, supply chain traceability, and smart contracts, NFTs might offer meaningful applications, but only when aligned with a broader business strategy. Her message to companies was clear: regardless of size or industry, NFT initiatives require a structured foundation, including defined goals, clear roadmaps, and measurable outcomes.

In practice, the majority of businesses have either engaged with NFTs primarily to explore their potential, or as a marketing stunt. While interest has been high, actual implementation has remained limited for a clear reason: for many organisations, NFT use cases still lack strategic clarity and a defined path to measurable ROI. At the end of the day, adoption will depend not on technological potential alone, but on the ability to anchor these initiatives to clear business outcomes.

Perspectives from the DTEC Forum powered by Entrepreneur Middle East

While acknowledging the momentum NFTs gained, she pointed out that much of the excitement has been driven by short-term speculation, with many projects lacking sustainable value beyond immediate financial returns. For NFTs to deliver long-term relevance, she noted, organisations must move beyond the noise and explore if there are any use cases which can be tied to strategic objectives.

From membership models to digital certification, supply chain traceability, and smart contracts, NFTs might offer meaningful applications, but only when aligned with a broader business strategy. Her message to companies was clear: regardless of size or industry, NFT initiatives require a structured foundation, including defined goals, clear roadmaps, and measurable outcomes.

In practice, the majority of businesses have either engaged with NFTs primarily to explore their potential, or as a marketing stunt. While interest has been high, actual implementation has remained limited for a clear reason: for many organisations, NFT use cases still lack strategic clarity and a defined path to measurable ROI. At the end of the day, adoption will depend not on technological potential alone, but on the ability to anchor these initiatives to clear business outcomes.

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